{"id":5985,"date":"2026-05-13T23:04:25","date_gmt":"2026-05-13T20:04:25","guid":{"rendered":"https:\/\/bscc.com.sa\/?p=5985"},"modified":"2026-05-13T23:04:25","modified_gmt":"2026-05-13T20:04:25","slug":"%d9%83%d9%8a%d9%81-%d8%aa%d8%ad%d9%88%d9%84-%d9%85%d8%b1%d8%a7%d9%83%d8%b2-%d8%a7%d9%84%d8%aa%d9%83%d9%84%d9%81%d8%a9-%d9%81%d9%8a-%d8%b4%d8%b1%d9%83%d8%aa%d9%83-%d8%a5%d9%84%d9%89-%d9%85%d8%b1","status":"publish","type":"post","link":"https:\/\/bscc.com.sa\/en\/%d9%83%d9%8a%d9%81-%d8%aa%d8%ad%d9%88%d9%84-%d9%85%d8%b1%d8%a7%d9%83%d8%b2-%d8%a7%d9%84%d8%aa%d9%83%d9%84%d9%81%d8%a9-%d9%81%d9%8a-%d8%b4%d8%b1%d9%83%d8%aa%d9%83-%d8%a5%d9%84%d9%89-%d9%85%d8%b1\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u062d\u0648\u0644 &#8220;\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u0643\u0644\u0641\u0629&#8221; \u0641\u064a \u0634\u0631\u0643\u062a\u0643 \u0625\u0644\u0649 &#8220;\u0645\u0631\u0627\u0643\u0632 \u0631\u0628\u062d\u064a\u0629&#8221;\u061f"},"content":{"rendered":"<p data-path-to-node=\"4\">\u0641\u064a \u0627\u0644\u0647\u064a\u0627\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629\u060c \u062a\u0646\u0642\u0633\u0645 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0625\u0644\u0649 \u0646\u0648\u0639\u064a\u0646: &#8220;\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0631\u0628\u062d\u064a\u0629&#8221; \u062a\u062c\u0644\u0628 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 (\u0645\u062b\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a)\u060c \u0648&#8221;\u0645\u0631\u0627\u0643\u0632 \u062a\u0643\u0644\u0641\u0629&#8221; \u062a\u0646\u0641\u0642\u0647\u0627 (\u0645\u062b\u0644 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0641\u0646\u064a \u0648\u0627\u0644\u0634\u0624\u0648\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629). \u0644\u0643\u0646 \u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0643\u0641\u0627\u0621\u0629\u060c \u0644\u0645 \u064a\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0643\u0627\u0641\u064a\u0627\u064b. \u0627\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0623\u0645\u0627\u0645 \u0627\u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u064a\u0648\u0645 \u0647\u0648: \u0643\u064a\u0641 \u0646\u062c\u0639\u0644 \u0643\u0644 \u0642\u0633\u0645 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629 \u064a\u0639\u0645\u0644 \u0628\u0639\u0642\u0644\u064a\u0629 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629\u061f<\/p>\n<h2 data-path-to-node=\"6\"><\/h2>\n<h2 data-path-to-node=\"6\">1. \u062a\u0628\u0646\u064a \u0646\u0645\u0648\u0630\u062c &#8220;\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629&#8221; (Shared Services)<\/h2>\n<p data-path-to-node=\"7\">\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0642\u0633\u0645 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 (<a href=\"https:\/\/en.wikipedia.org\/wiki\/It\" target=\"_blank\" rel=\"noopener\">IT<\/a>) \u0645\u062c\u0631\u062f \u0645\u0633\u062a\u062c\u064a\u0628 \u0644\u0644\u0623\u0639\u0637\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u062a\u062d\u0648\u064a\u0644\u0647 \u0625\u0644\u0649 \u0648\u062d\u062f\u0629 \u062e\u062f\u0645\u0627\u062a \u062f\u0627\u062e\u0644\u064a\u0629 \u062a\u0628\u064a\u0639 \u062d\u0644\u0648\u0644\u0647\u0627 \u0644\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0623\u062e\u0631\u0649 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645.<\/p>\n<ul data-path-to-node=\"8\">\n<li>\n<p data-path-to-node=\"8,0,0\"><b data-path-to-node=\"8,0,0\" data-index-in-node=\"0\">\u0627\u0644\u0646\u062a\u064a\u062c\u0629:<\/b> \u064a\u0636\u0637\u0631 \u0627\u0644\u0642\u0633\u0645 \u0644\u0631\u0641\u0639 \u062c\u0648\u062f\u0629 \u062e\u062f\u0645\u0627\u062a\u0647 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0648\u062a\u062f\u0631\u0643 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0645\u0627 \u062a\u0633\u062a\u0647\u0644\u0643\u0647\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0627\u0644\u0647\u062f\u0631 \u0641\u064a <b data-path-to-node=\"8,0,0\" data-index-in-node=\"116\">\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a<\/b>.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>2.\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0625\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a (Productization)<\/h2>\n<p data-path-to-node=\"10\">\u062a\u0645\u062a\u0644\u0643 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u062e\u0628\u0631\u0627\u062a \u062a\u0631\u0627\u0643\u0645\u064a\u0629 \u0636\u062e\u0645\u0629. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u0645\u0643\u0646 \u0644\u0642\u0633\u0645 \u0627\u0644\u0642\u0627\u0646\u0648\u0646 \u0641\u064a \u0634\u0631\u0643\u062a\u0643 \u062a\u062d\u0648\u064a\u0644 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0639\u0642\u0648\u062f \u0648\u0627\u0644\u062e\u0628\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0625\u0644\u0649 &#8220;\u0623\u0635\u0648\u0644 \u0645\u0639\u0631\u0641\u064a\u0629&#8221; \u064a\u0645\u0643\u0646 \u062a\u0642\u062f\u064a\u0645\u0647\u0627 \u0644\u0634\u0631\u0643\u0627\u062a \u0634\u0642\u064a\u0642\u0629 \u0623\u0648 \u0634\u0631\u0643\u0627\u0621 \u062e\u0627\u0631\u062c\u064a\u064a\u0646 \u0628\u0645\u0642\u0627\u0628\u0644 \u0645\u0627\u062f\u064a.<\/p>\n<ul data-path-to-node=\"11\">\n<li>\n<p data-path-to-node=\"11,0,0\"><b data-path-to-node=\"11,0,0\" data-index-in-node=\"0\">\u0627\u0644\u0646\u062a\u064a\u062c\u0629:<\/b> \u064a\u062a\u062d\u0648\u0644 \u0627\u0644\u0642\u0633\u0645 \u0645\u0646 \u0645\u0633\u062a\u0647\u0644\u0643 \u0644\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0625\u0644\u0649 \u0645\u0648\u0644\u062f \u0644\u0644\u062f\u062e\u0644 \u0639\u0628\u0631 \u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u062e\u0628\u0631\u0627\u062a\u0647 \u0627\u0644\u0645\u062a\u0631\u0627\u0643\u0645\u0629.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"12\"><\/h2>\n<h2 data-path-to-node=\"12\">3. \u0631\u0628\u0637 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0627\u0644\u064a\u0629 (Value-Based Performance)<\/h2>\n<p data-path-to-node=\"13\">\u0641\u064a \u0642\u0633\u0645 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062c\u0627\u062d \u0628\u0639\u062f\u062f \u0627\u0644\u062a\u0648\u0638\u064a\u0641\u0627\u062a\u060c \u064a\u062a\u0645 \u0642\u064a\u0627\u0633\u0647 \u0628\u0645\u062f\u0649 \u0645\u0633\u0627\u0647\u0645\u0629 <b data-path-to-node=\"13\" data-index-in-node=\"83\">\u0627\u0644\u0643\u0641\u0627\u0621\u0627\u062a<\/b> \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0648 \u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0634\u063a\u064a\u0644 \u062e\u0644\u0627\u0644 \u0623\u0648\u0644 \u0639\u0627\u0645.<\/p>\n<ul data-path-to-node=\"14\">\n<li>\n<p data-path-to-node=\"14,0,0\"><b data-path-to-node=\"14,0,0\" data-index-in-node=\"0\">\u0627\u0644\u0646\u062a\u064a\u062c\u0629:<\/b> \u0639\u0646\u062f\u0645\u0627 \u064a\u062f\u0631\u0643 \u0627\u0644\u0642\u0633\u0645 \u0623\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0647 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0636\u064a\u0641\u0647\u0627\u060c \u0633\u062a\u062a\u063a\u064a\u0631 \u0639\u0642\u0644\u064a\u062a\u0647 \u0645\u0646 &#8220;\u0625\u062f\u0627\u0631\u0629 \u0634\u0624\u0648\u0646&#8221; \u0625\u0644\u0649 &#8220;\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a&#8221;.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"15\"><\/h2>\n<h2 data-path-to-node=\"15\">4. \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062d\u062f\u064a\u0629<\/h2>\n<p data-path-to-node=\"16\">\u062a\u062d\u0648\u064a\u0644 \u0645\u0631\u0643\u0632 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0625\u0644\u0649 \u0645\u0631\u0643\u0632 \u0631\u0628\u062d \u0644\u0627 \u064a\u0639\u0646\u064a \u062f\u0627\u0626\u0645\u0627\u064b \u062c\u0644\u0628 \u0643\u0627\u0634\u060c \u0628\u0644 \u064a\u0639\u0646\u064a \u0623\u062d\u064a\u0627\u0646\u0627\u064b \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u062f\u0631\u062c\u0629 \u062a\u0642\u062a\u0631\u0628 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631 \u0639\u0628\u0631 \u0623\u062a\u0645\u062a\u0629 <b data-path-to-node=\"16\" data-index-in-node=\"117\">\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a<\/b>.<\/p>\n<ul data-path-to-node=\"17\">\n<li>\n<p data-path-to-node=\"17,0,0\"><b data-path-to-node=\"17,0,0\" data-index-in-node=\"0\">\u0627\u0644\u0646\u062a\u064a\u062c\u0629:<\/b> \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0644\u063a \u0627\u0644\u0636\u062e\u0645\u0629 \u0627\u0644\u062a\u064a \u0643\u0627\u0646\u062a \u062a\u064f\u0647\u062f\u0631 \u0641\u064a \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u064a\u064f\u062d\u0633\u0628 \u0645\u062d\u0627\u0633\u0628\u064a\u0627\u064b \u0643\u0640 &#8220;\u0631\u0628\u062d \u063a\u064a\u0631 \u0645\u0628\u0627\u0634\u0631&#8221; \u064a\u0636\u0627\u0641 \u0625\u0644\u0649 \u0635\u0627\u0641\u064a \u0627\u0644\u062f\u062e\u0644.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"18\"><\/h2>\n<h2 data-path-to-node=\"18\">5. \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0643\u0623\u062f\u0627\u0629 \u0644\u0644\u0628\u064a\u0639 \u0627\u0644\u0625\u0636\u0627\u0641\u064a (Up-selling)<\/h2>\n<p data-path-to-node=\"19\">\u062a\u062d\u0648\u064a\u0644 \u0645\u0631\u0643\u0632 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 (Call Center) \u0645\u0646 \u0642\u0633\u0645 \u0644\u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0641\u0642\u0637 \u0625\u0644\u0649 \u0642\u0633\u0645 &#8220;\u0644\u0625\u0633\u0639\u0627\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0642\u062a\u0631\u0627\u062d \u062d\u0644\u0648\u0644 \u062c\u062f\u064a\u062f\u0629&#8221;.<\/p>\n<ul data-path-to-node=\"20\">\n<li>\n<p data-path-to-node=\"20,0,0\"><b data-path-to-node=\"20,0,0\" data-index-in-node=\"0\">\u0627\u0644\u0646\u062a\u064a\u062c\u0629:<\/b> \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u062a\u0635\u0644 \u0634\u0627\u0643\u064a\u0627\u064b \u0642\u062f \u064a\u062e\u0631\u062c \u0628\u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c \u0625\u0636\u0627\u0641\u064a \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0645\u0635\u0645\u0645\u0629 \u0628\u0639\u0642\u0644\u064a\u0629 \u0631\u0628\u062d\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u062d\u0648\u0644 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0641\u0646\u064a \u0625\u0644\u0649 \u0645\u0627\u0643\u064a\u0646\u0629 \u0645\u0628\u064a\u0639\u0627\u062a.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"22\"><\/h2>\n<h2 data-path-to-node=\"22\">\u062f\u0648\u0631 \u0634\u0631\u0643\u0629 \u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 (BSCC) \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644<\/h2>\n<p data-path-to-node=\"23\">\u062a\u062d\u0648\u064a\u0644 \u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u064a\u062a\u0637\u0644\u0628 \u062a\u063a\u064a\u064a\u0631\u0627\u064b \u062c\u0630\u0631\u064a\u0627\u064b \u0641\u064a \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0648\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629. \u0646\u062d\u0646 \u0646\u0633\u0627\u0639\u062f\u0643 \u0641\u064a:<\/p>\n<ul data-path-to-node=\"24\">\n<li>\n<p data-path-to-node=\"24,0,0\"><b data-path-to-node=\"24,0,0\" data-index-in-node=\"0\">\u0625\u0639\u0627\u062f\u0629 \u0647\u064a\u0643\u0644\u0629 \u0627\u0644\u0623\u0642\u0633\u0627\u0645:<\/b> \u062a\u0635\u0645\u064a\u0645 \u0646\u0645\u0627\u0630\u062c \u0639\u0645\u0644 \u062a\u0633\u0645\u062d \u0644\u0644\u0623\u0642\u0633\u0627\u0645 \u0628\u0627\u0644\u0639\u0645\u0644 \u0643\u0648\u062d\u062f\u0627\u062a \u0631\u0628\u062d\u064a\u0629 \u0645\u0633\u062a\u0642\u0644\u0629.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"24,1,0\"><b data-path-to-node=\"24,1,0\" data-index-in-node=\"0\">\u062a\u0637\u0648\u064a\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0645\u0627\u0644\u064a\u0629:<\/b> \u0631\u0628\u0637 \u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u062e\u062f\u0645\u064a\u0629 \u0628\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Roi\" target=\"_blank\" rel=\"noopener\">ROI<\/a>).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"24,2,0\"><b data-path-to-node=\"24,2,0\" data-index-in-node=\"0\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a:<\/b> \u0631\u0635\u062f \u0645\u0648\u0627\u0637\u0646 \u0627\u0644\u0647\u062f\u0631 \u0648\u062a\u062d\u0648\u064a\u0644\u0647\u0627 \u0625\u0644\u0649 \u0641\u0631\u0635 \u062a\u0648\u0641\u064a\u0631 \u0648\u0631\u0628\u062d.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b data-path-to-node=\"33\" data-index-in-node=\"0\">\u0647\u0644 \u062a\u0631\u064a\u062f \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0636\u064a\u0641\u0647\u0627 \u0643\u0644 \u0642\u0633\u0645 \u0641\u064a \u0634\u0631\u0643\u062a\u0643\u061f<\/b><\/h2>\n<p>\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 <b data-path-to-node=\"33\" data-index-in-node=\"84\">\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 (BSCC)<\/b> \u0627\u0644\u064a\u0648\u0645\u060c \u0644\u0646\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0625\u0639\u0627\u062f\u0629 \u0647\u0646\u062f\u0633\u0629 \u0639\u0642\u0644\u064a\u062a\u0643 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0645\u0648\u0627\u0631\u062f\u0643.<\/p>\n<p><a href=\"https:\/\/bscc.com.sa\/en\/contact-us\/\"><b data-path-to-node=\"33\" data-index-in-node=\"190\">\u0627\u0628\u062f\u0623 \u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062d\u0648\u0644 \u0646\u062d\u0648 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u0622\u0646<\/b><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0627\u0644\u0647\u064a\u0627\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629\u060c \u062a\u0646\u0642\u0633\u0645 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0625\u0644\u0649 \u0646\u0648\u0639\u064a\u0646: &#8220;\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0631\u0628\u062d\u064a\u0629&#8221; \u062a\u062c\u0644\u0628 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 (\u0645\u062b\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a)\u060c \u0648&#8221;\u0645\u0631\u0627\u0643\u0632 \u062a\u0643\u0644\u0641\u0629&#8221; \u062a\u0646\u0641\u0642\u0647\u0627 (\u0645\u062b\u0644 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0641\u0646\u064a \u0648\u0627\u0644\u0634\u0624\u0648\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629). \u0644\u0643\u0646 \u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0643\u0641\u0627\u0621\u0629\u060c \u0644\u0645 \u064a\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0643\u0627\u0641\u064a\u0627\u064b. \u0627\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0623\u0645\u0627\u0645 \u0627\u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u064a\u0648\u0645 \u0647\u0648: \u0643\u064a\u0641 \u0646\u062c\u0639\u0644 \u0643\u0644 \u0642\u0633\u0645 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629 \u064a\u0639\u0645\u0644 \u0628\u0639\u0642\u0644\u064a\u0629 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a\u0629\u061f 1. \u062a\u0628\u0646\u064a \u0646\u0645\u0648\u0630\u062c &#8220;\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629&#8221; (Shared [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5990,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[165,288,186,286,289,278,273,182,208,194,189,287],"class_list":["post-5985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-162","tag-165","tag-288","tag-186","tag-286","tag-289","tag-278","tag-273","tag-182","tag-208","tag-194","tag-189","tag-287"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v23.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0643\u064a\u0641 \u062a\u062d\u0648\u0644 &quot;\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u0643\u0644\u0641\u0629&quot; \u0641\u064a \u0634\u0631\u0643\u062a\u0643 \u0625\u0644\u0649 &quot;\u0645\u0631\u0627\u0643\u0632 \u0631\u0628\u062d\u064a\u0629&quot;\u061f<\/title>\n<meta name=\"description\" content=\"\u062a\u0648\u0642\u0641 \u0639\u0646 \u0647\u062f\u0631 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643! \u0627\u0643\u062a\u0634\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0625\u0644\u0649 \u0648\u062d\u062f\u0627\u062a \u062a\u062f\u0639\u0645 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0648\u062a\u0637\u0648\u0631 \u0623\u062f\u0627\u0621 \u0623\u0642\u0633\u0627\u0645\u0643 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0645\u0639 \u062e\u0628\u0631\u0627\u0621 &quot;\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u0623\u062f\u0627\u0621&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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